EF 16-35mm f/2.8L III USM

For photographers in pursuit of the perfect shot – the EOS 5D Mark IV

London, UK, 25 August 2016 – Canon today debuts the eagerly-anticipated EOS 5D Mark IV, the newest addition to the legendary EOS 5D family, designed for photographers on a quest to capture the perfect shot. Renowned for enabling people to tell the stories that need to be told, the EOS 5D series has captured many of the world’s most significant moments in history. As successor to the EOS 5D Mark III, the camera has been designed using first-hand feedback from the photographic community to create the most versatile EOS model yet. Featuring a 30.4 megapixel CMOS sensor with wide exposure latitude, 7 frames per second (fps) high speed shooting, internal 4K movie recording and built-in Wi-Fi and GPS, the camera fuses speed and resolution with excellent low light capability and movie functionality. The EOS 5D Mark IV is also the first EOS camera to premiere the innovative Dual Pixel RAW file format, allowing photographers to fine-tune images in post-production by adjusting or correcting the point of sharpness, shifting the foreground bokeh or reducing image ghosting.

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