Why partner with Canon?

By working in partnership with our partners, the Canon Partner Channel bring together the skills and innovation to develop the power of Canon’s brand, products, solutions and services to deliver mutual success.

At Canon we appreciate that our partners need:

  • A clear path to profit that is competitive with other products and services
  • Product innovation that is competitive in the market
  • Reliable delivery and support for Canon products
  • A partner with market credibility

Ease of doing business

Canon strives to make it easier for our Partners to do business with us; we are committed to supporting you at each and every stage of the journey from planning to after-sales support. Our approach to business is influenced by our philosophy of Kyosei which means “living and working together for the common good.” We are exceptionally proud of our people who continually demonstrate this philosophy. We provide a human face and a collaborative approach to partner interaction – ensuring we understand your issues and deliver long-term mutual financial benefit and success.

Plan your business

There are two different Canon Partner Programmes, designed to provide you with the perfect match for your capabilities and expertise. We will work with you to agree the best fit alongside your annual business plan. This will support your business objectives and enable you to grow with Canon. We will identify development areas to help you achieve additional value, competencies and business benefits. Your business plan will include an in-depth analysis of you as a partner which leads to an agreed strategic direction – outlined through clear targets and a future vision. We work with you on an activity plan to deliver that vision, revisiting it every six months to review progress and adapt it accordingly to ensure you are on track. Our dedicated account management and expert consultancy will also bring you great business opportunities and valuable market insight.

Enable your business

Canon’s Partner Programmes are made up of a comprehensive set of certifications. The first step is demonstrating you are capable of the high standard of skills and knowledge required to deliver quality services to your customers. Certifications recognise your particular area of expertise and the breadth of portfolio you can leverage to new customers. Certifications enable you to show off your skills, reap the profits and enjoy more highly satisfied end-users. We focus on developing your team’s pre-sales, sales and post-sales competencies in Canon technology. We give you access to our Canon Learning Portal which offers a mix of face-to-face and online training, designed to equip your team with the deep knowledge and experience required to drive growth.

Maximise your profit

Our Partner Programmes recognise that there are different types of Partners, who have different motivations for working with Canon and therefore require different levels of support. The level of support you receive depends on your:
  • Loyalty & commitment
  • Certifications
  • Capabilities
Business drivers are a critical element of our Partner Programmes. Canon will provide you with a monetary benefit package that ensures you are seeing a return on your investment. Drivers will be aligned with your business plan to help you grow and win new business. We actively support growth, spares, drums & consumables, co-marketing, tenders, product & showroom promotions and special offers.

Generate demand

The Canon Partner identity, showroom materials and events help you maximise visibility in the market place and achieve recognition with your target prospects. We host events at international exhibitions such as EXPO, for you to visit – you can even extend invitations to your customers and prospects. We run an online partner locator tool to direct prospective customers in your region your way and help you with recommendations about how to access clean and high quality customer data. We also help you to create compelling messages to engage with your customers and prospects to generate demand. Depending on your level of certification and competence, we support you with additional insight on verticals (e.g. manufacturing, education, legal) and campaign materials to target different decision makers e.g. Heads of Finance, It & Marketing.


We all want to drive sales, so we provide you with a whole suite of tools to help you close business. Sales tools include:
  • Competitor comparison tools and counter arguments
  • Insight reports
  • Event support
  • Configurators
  • Vertical tools
  • Campaign assets
  • Thought leadership content
These sales tools are all accessible via our Partner Portal which acts as your very own 24-7 online Account Manager with all the information you need. We also run regular promotions and incentives throughout the year specifically to drive Partners sales.

Fulfil and exceed your customer expectations

Once you have made a sale, our dedicated support continues to help you deliver an exceptional customer experience and generate future incremental demand. We offer:
  • Remote service tools
  • Helpdesks
  • Service engineer development programmes
  • Training
  • On-site technical support
  • Future proofing