Whether it's a glossy retail brochure, restaurant opening flyers or an informative poster from a healthcare provider, print plays a huge part of communications strategies for many industries. In fact, recent research suggests that retail, manufacturing, healthcare and the public sector all spend 50% of their communications budget on print1 and others aren't far behind.
But creating high-impact print marketing materials can be expensive, particularly as 95% of companies outsource their print marketing needs to a specialist service provider. Typically, this is because they're looking for professional quality and don't have the resources internally to deliver.
It's just not just the final print to think about; without a skilled in-house design team businesses often opt to outsource the entire end-to-end process, from design to production. While outsourcing can provide economies of scale, organisations who just want to produce ad-hoc assets quickly, can experience frustrations around the time and cost of production.
As marketing budgets are tighter than ever, organisations are under pressure to cut costs, but thanks to new solutions on the market like PosterArtist, businesses won't have to compromise on print. Organisations with a Canon device will now have better tools to design and produce marketing assets in-house, where it is not cost-effective to outsource.