6. Take advantage of your suite of EF lenses
"If you have a tight budget, I'd recommend prioritising lenses over the camera body. If you do upgrade to a cinema camera later, you can still use your EF lenses," says Quentin. "This is one reason why it's a huge advantage to go for a brand like Canon, which allows you to update your workflow as your career progresses."
When shooting commercial video, he usually relies on the versatile Canon EF 24-105mm f/4L IS II USM lens, and the Canon EF 50mm f/1.2L USM, which is very effective in low light. "I've also tried the new Canon EOS R system and the RF lenses," he says. "They are amazing for video due to the fast AF and the intuitive design of the Control Ring. My advice is to buy an EF-EOS R adapter, so you can use the EOS R with EF lenses too."
Jörg favours prime lenses such as the Canon EF 50mm f/1.2L USM and the Canon EF 35mm f/1.4L II USM for their "brilliant image quality and lovely wide open apertures". He teams this stripped-down kit with a gimbal, reflectors, and light and audio equipment for film shoots – "just a fraction of the equipment that we needed in the past," he adds.
7. Appreciate the nature of sequencing
According to Quentin, the key to technical success is appreciating the difference between photography and video. "With video, you write a story with multiple frames, while most commercial photography stands alone, without context. I had to learn how to tell a story with three, five or 20 frames, while being able to move the camera. You can learn this watching movies and commercials, but my biggest influence was comics, because graphic novels use consecutive frames to express emotion and meaning."
Understanding sequencing will help you to shoot better footage the next time around, he adds. "You need to have a clear understanding, when editing, of what kind of shots are mandatory to make your movie understandable. Working out what you need and what you don't helps you to hone your craft."