Right now, there is barely an industry that hasn’t been touched by some level of disruption, whether that be through advances in technology, the pandemic, a difficult global economy and wider political or cultural shifts. However, there is one industry that, because of its very nature, is undergoing a seismic transformation as a result. Filmmaking is the one industry that must quickly reflect society back at itself but must achieve this while it too is enduring some trying times. This is no mean feat. However, creative industries are known for their ability to shapeshift, adapt and adopt the new.
Our new state-of-the-industry report (written in conjunction with The Future Laboratory),The Future of Filmmaking puts all these factors under the spotlight. It examines the nature of current and imminent changes in the industry and how it can find its feet in a turbulent world. However, a particularly fascinating aspect of the report lies in the human landscape – people and the way they mobilise and activate change. It identifies four crucial happenings that have been driven by technology, but do not put necessarily put tech at the forefront of change. Their impact can be felt across many industries, but in filmmaking and content creation they have a very particular set of nuances. Perhaps you recognise your own experience and practice among them?
Are you one of the 50 million? According to venture capitalists SignalFire, “More than 50 million people around the world consider themselves creators, despite the creator economy only being born a decade ago.” It’s contributing to what the report calls the “new Creative Class” – people who know the significant collective economic contribution of the creative industries but are frustrated that this is not widely recognised. While it’s clear that technology has facilitated this upsurge and the resultant creator communities, the cultural shift towards self-identification and absorbing ‘what you do’ into ‘who you are’ is uniquely human. As such, the community are channelling their efforts towards fair working conditions, equitable payment models and setting new standards in the industry that are commensurate with what should be their respected position.