Imagine our surprise (and, we have to admit, slight consternation), when #CanonEvent started blowing up on TikTok. Firstly, it must be explained that we hold a lot of excellent events for our colleagues, customers and partners, but it became immediately clear that – devastatingly – this time it wasn’t us being complimented on our superb technology, or even our generous hospitality. (However, we have to give a special shout out to @loveability who definitely took us off track for a moment).
So, it goes without saying that when a trend with the Canon name in it has over 600 million views, we definitely want to know what it’s all about. So, we did a little research (read: plunged headfirst into the murky waters of the internet) and, if we’re honest, it wasn’t exactly a chore. Several hours and a world of terrible haircuts, first break-ups, ill-advised piercings, a bedroom painted teal and one devastating miss at a bowling alley later and we reckon we have this whole canon event thing nailed. So, here’s what you need to know:
Explaining the definition is hard
While people inherently understand the meme, they really have a difficult time putting it into words, which is why there are so many TikToks attempting to explain what a canon event actually is. So, here’s our hot take: A Canon Event is an exciting happening where people come together to swoon over Canon’s latest products.
Okay, sorry. We couldn’t resist.
Seriously though, a canon event is an unavoidable moment that, while a person may not realise it at the time, completely shapes their life. And the TikTokkers who are sharing them (often to deeply ominous-sounding music *shudder*) are basically observers, just kicking back and watching as a situation plays out for someone else. Hence, “I can’t do anything, it’s a canon event…” As such, prepare yourself for a world of “ooof”, “noooooooo!”, “LOL”, “cringe”, much speed swiping and a fair amount of general bafflement.