Alan Rowan with the Canon PowerShot SX740 HS in front of mountains and a lake
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Canon PowerShot SX740 HS

The pocket-sized, compact travel zoom flagship featuring huge 40x optical zoom and amazing 4K movie resolution.

Alan Rowan using the Canon PowerShot SX740 HS to photograph a stream

Discover the PowerShot SX740 HS

Mountaineer Alan Rowan shares his story and why the PowerShot SX740 HS is the perfect travel companion for him.

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Tell your story in 4K with a powerful 40x travel superzoom

With 40x optical zoom, superfast DIGIC processing and spectacular 4K resolution in a pocket-sized body, the powerful PowerShot SX740 HS is the ultimate ‘all-in-one’ solution to capture treasured moments in 20.3 Megapixel detail.

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Canon PowerShot SX740 HS

40x zoom in your pocket

Measuring just 39.9 mm deep, the PowerShot SX740 HS boasts a powerful 40x optical zoom and a 20.3 Megapixel CMOS sensor, plus DIGIC 8 for capturing high definition photos with ease.

Capture memories in stunning 4K

Capture memories in stunning 4K

Spectacular 4K movie resolution and 5-axis stabilisation capture treasured moments in incredible detail, even if you’re shooting on the move.

Picture-perfect compositions

Canon’s unique DIGIC 8 processor actively manages camera settings such as Zoom Framing Assist and Hybrid Auto so you can point and shoot with incredible results.

The Canon PowerShot SX740 HS photographing a girl in the woods

Fast shooting speeds

Never miss a moment with incredibly responsive shutter release and 10 fps continuous shooting, plus snap the perfect selfie with Self Portrait mode and a flip up LCD screen.

Young girl doing a cartwheel frame by frame

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Share and store photos with Wi-Fi and Bluetooth®

Advanced Bluetooth®, Wi-Fi connectivity* and Auto Transfer allows you to easily share and back-up photos to compatible smart devices or home PC to keep your memories safe.

Viewing photos taken on the Canon PowerShot SX740 HS on an iPad

Canon aims to achieve net-zero CO2 emissions from its business activities by 2050

We will achieve this by delivering an average improvement of 3% per year in the lifecycle CO2 emissions improvement index per product. Which if sustained would mean roughly a 50% reduction from 2008 levels by the year 2030. We recognise this to be in line with the level of reduction called for by the Paris Agreement.

We will continue to undertake target reviews from a long-term perspective as a way of checking our contribution to the realisation of a low-carbon society.

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Get inspired

From colourful macros to misty mountain tops, here’s how Alan Rowan uses the Canon PowerShot SX740 HS to get the perfect nature shot.

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Alan Rowan stands on the side of a hill, with yellow gorse bushes, grassy fields and a river in the valley behind him. He holds a compact camera to take a photo of the natural view.
Canon PowerShot SX740 HS WITB

What’s in the box

Digital Camera PowerShot SX740 HS (BK)

Wrist Strap WS-800

Battery Pack NB-13L

Battery Charger CB-2LHE

AC Cable (E)

User Manual Kit

Compatible Accessories

Specifications

40x

40x

Optical zoom

4K

4K

Ultra High Definition

DIGIC 8

DIGIC 8

Powerful processor

5-axis

5-axis

Stabilisation

20.3 Megapixel

20.3 Megapixel

CMOS sensor

180 degree

180 degree

Flip up LCD screen

10 fps

10 fps

Continuous shooting

Bluetooth®

Bluetooth®

Always-on connectivity

See full specification

Canon PowerShot SX740 HS

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* Always-on connection between smart device and camera via Bluetooth® requires initial set up with Canon Camera Connect app. Stability of the Bluetooth® connection depends on model of smart device and other environmental factors. The Bluetooth® word mark and logos are registered trademarks owned by the Bluetooth® SIG, Inc. and any use of such marks by Canon Inc. is under license. Other trademarks and trade names are those of their respective owners. Compatible smart device requires Bluetooth® version 4 (or later) and running iOS 8.4 (or later) or Android 5.0 (or later) with latest Canon Camera Connect app installed (available from Apple App Store or Google Play store).