"I wanted to create a love letter to Florence and use the Canon RF 24-105mm F2.8L IS USM Z lens to not only take beautiful stills but also capture these amazing places in motion," says fashion photographer Jamie Ferguson. "I also wanted to give model Tommaso Capozzoli the chance to show off his city."
Winding cobblestone lanes, elegantly aged buildings, warm sunlight filtering through historic arches. That was the scene when professional photographer and videographer Jamie Ferguson took to the streets of Florence with the Canon RF 24-105mm F2.8L IS USM Z, to put the hybrid lens to the test on a fast-paced men's fashion shoot.
Jamie is well known for his playful lifestyle imagery, having worked for brands including MR PORTER and Polo Ralph Lauren. To meet the industry trend for additional video content, over time he's developed a hybrid approach. "I now have more clients asking me to do photos and video on set, and it's an interesting challenge managing that workload," he explains.