Before shooting anything, it's important for today's videographers to understand the market they're in. The creative relationship between videographers and their clients has become more fluid, Harry explains, but there are still challenges for those looking for creative control. "A lot of marketing managers are on social media, meaning they see filmmakers as almost an all-in-one, from ideation to creation," he says. "But legacy brands, especially in trickier industries such as finance, are still giving strict briefs."
People hoping to be involved in the creative process from start to finish should look to work with startups, Harry suggests. "They may have the money to be a major client, and are often a bit more open."
Working with legacy brands doesn't have to mean sacrificing creative influence, though. "Making recommendations right from the start is the best way to find out how open they are to ideas," he says. "Whether that's as simple as the way you grade footage, or whether it's creative direction as well – you have to get that in, right from day one."